Job Description

We are looking for a data-driven Google Ads / Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google platforms. The candidate will be responsible for driving leads, conversions, and ROI through continuous performance optimization.

Responsibilities

* Plan, execute, and optimize Google Ads campaigns including Search, Display, App, Demand Gen, Performance Max, and Shopping
* Manage end-to-end performance marketing strategies across multiple paid channels
* Conduct keyword research, audience targeting, and bid management
* Monitor budgets, ROAS, CPA, and conversion metrics
* Track and analyze campaign performance using Google Analytics, GA4, Google Tag Manager
* Perform A/B testing of ad creatives, landing pages, and campaign structures
* Optimize ads for maximum conversions and ROI
* Prepare daily, weekly, and monthly performance reports
* Stay updated with Google Ads policies, trends, and algorithm updates

Qualifications / Skills

• Google Ads (Search/Display/ App/ PMax/Shopping).
• Google Analytics (GA4).
• Data analysis and reporting.
• Conversion Tracking & Tag Manager.
• For More details contact on-8233417000